Why are we different?
Unlike the traditional consultancy and agency offerings, Unboxd gives you access to a unique pool of industry experts as and when you need it. Our wealth of industry knowledge, experience and qualified expertise is at your disposal to transform and grow your business.
We’ve all experienced those times in business when things just aren’t going quite as well as they should. You might be feeling the impact of change, you might be faced with new challenges, or you might be struggling to thrive and grow. We’ve got your back.
Ray Byrne, CEO of Whyy?, explains what sparked the creation of Unboxd:
“They say it takes a village to raise a child, well the same can be said for businesses too. Unboxd is a village. It’s a community of uniquely experienced and qualified practitioners that have joined forces to support others. There’s no ‘one size fit all’ packages, no hard sell and no gimmicks. Personally, I feel like I’m going back to my business transformation roots but this time it’s not all about me”.
What do Unboxd do?
Specially focused on marketing, wellbeing and operational excellence, the Unboxd team will provide an impartial and independent advisory service. Like most things, it starts with a conversation in which we’ll explore and research the pressure points in your business. An action plan will be agreed upon, and we’ll work collaboratively with you and your colleagues to achieve your goals. Our ultimate aim is to help you achieve your long-term profitability and sustainability; whatever it takes to get there you can be assured that you’ll no longer be doing it alone.
Matt Trueman, Head of Communications at Unboxd said:
“It’s been really exciting to work on the launch of Unboxd. Most people know Whyy? because of our training academy but, as a team, we provide so much more than accredited qualifications. This new arm to the business celebrates the fantastic relationships we have with the employers we work with.”
Who are Unboxd?
Unboxd are a team of highly skilled industry experts in marketing, wellbeing and operational excellence. With a combined total of over 100 years of industry experience, this bunch certainly know a thing or two.
First up we have Ray Byrne MBA, ASQ CSSBB, who is a Master Black Belt in Lean & Six Sigma! He has over 20 years of working in business transformation roles and is passionate about helping people and businesses to transform. So much so, he founded Whyy? Change, an apprenticeship training provider that delivers accredited courses and apprenticeships in South Yorkshire.
Next is Laura Stead FCIM, who has over 19 years’ experience working as a marketing professional and is a freelance marketing specialist who runs her own business, laurastead.com. She’s also a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM). Laura lives and breathes marketing strategy and auditing on a daily basis, oh and she loves a builder’s brew.
Holly Crosby, is a qualified Coach, Counsellor and Trainer who has worked in the alcohol and mental health field in a duel role as a counsellor and training co-ordinator. Holly set up her own business, Think:me in 2017, to support businesses and their staff with their wellbeing through 1:1’s and workshops. She’s super passionate about people living happier and healthier lives!
Laura Holbrey PCQI, has over 20 years of experience as a QHSE practitioner and has been a manager for over 15 years at a number of companies and now runs her own business. A true professional who specialises in ISO management systems.
Matthew Trueman, graduated from Sheffield Hallam University in 2020 having gained experience as a Digital Marketing Assistant working for Zebra Technologies, a global B2B mobile computing company. He now head’s up Whyy? Change’s Communications team and has recently been awarded a Merit in his CIM level 4 Certificate in Professional Digital Marketing qualification.
Finally, Laura Wright MCIPD, who has over 12 years of HR experience having worked up and down the country as Regional HR Manager for Aviva. She was responsible for recruitment and selection and the management of day-to-day HR management. Laura also headed up a large team of HR professionals and administrators in Sheffield, Liverpool and Northampton.

Find out more: www.whyyunboxd.com